6 
Take Pride Report - June 2022 
Can’t choose 
Lesbian Gay Bi Trans 
Can’t choose 32% 31% 37% 29% 
Approximately a third of the public couldn’t choose a response, suggesting that none of the feelings 
presented to them reflected their own thoughts and feelings. This should not be read as a negative 
response – it is likely to reflect a range of positions, including those members of the public who feel 
more neutrally about lesbian, gay, bi and trans people, and relate to members of our community on an 
individual basis. 
Prefer not to say 
Trans Gay Lesbian Bi 
Prefer not to 
say 
11% 10% 11% 11% 
A smaller percentage of the public selected ‘prefer not to say’. Although this response will also have a 
mix of drivers, it is reasonable to assume at least some of these people feel negatively towards lesbian, 
gay, bi and trans people, but are uncomfortable saying so because they are aware these responses 
might be seen as homophobic, biphobic or transphobic (this is known as ‘social desirability bias’). What 
is striking here is that the percentage of people choosing ‘prefer not to say’ is relatively low. There is no 
‘silent majority’ that feels negatively about lesbian, gay, bi or trans people.